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Privacy Policy

Last Updated: April 2, 2026

This policy describes how Caterina Amato manages personal data collected through the website www.latuaamicaalondra.com, in compliance with the UK GDPR and the EU GDPR (Regulation 2016/679).

1. Data Controller

The Data Controller is:

  • Name: Caterina Amato

  • Address: Flat 381, Pinnacle Apts, 11 Saffron Square, CR0 2GL, Croydon, London, UK

  • Email: caterina_amato@ymail.com

  • WhatsApp: 00447484752977

2. Types of Data Collected

We collect the following data to provide you with the best possible experience:

  • Identity Data: First and last name.

  • Contact Data: Email address and phone number (for urgent communications via WhatsApp).

  • Payment Data: Securely handled via Wix Payments. We do not store your credit card details on our servers.

  • Marketing Data: Preferences regarding the receipt of newsletters, discounts, and news.

  • Technical Data: IP address, site usage data, and statistics collected through Google Analytics.

3. Purpose of Processing and Legal Basis

Your data is processed for:

  • Contract Execution: Managing ticket purchases, sending booking confirmations, and providing assistance during the tour.

  • Marketing (With Consent): Sending newsletters, updates on new walks, exclusive discounts, and news about London. You can unsubscribe at any time by clicking the "Unsubscribe" link in the emails.

  • Statistical Analysis: Improving the site by analyzing how users interact with it via Google Analytics (anonymized data).

  • Legal Obligations: Fulfilling tax and accounting duties according to UK regulations.

4. Data Transfer and Sharing

Your data will not be sold to third parties. It is shared only with technical partners necessary for business operations:

  • Wix.com: For website hosting and payment processing (Wix Payments).

  • Google Ireland Ltd: For statistical analysis services (Google Analytics).

  • Newsletter Services: Platforms for automated marketing email delivery.

Note: As the services mentioned above are global providers, data may be transferred outside the UK or the European Economic Area (EEA), always ensuring the protection levels required by law.

5. Data Retention

  • Data for sales purposes is kept for 6 years (as required by UK tax laws).

  • Data for marketing purposes is kept until you withdraw your consent or request its deletion.

Cookie Policy

Our site uses cookies to function correctly and analyze traffic.

1. Technical and System Cookies (Necessary)

Provided by Wix, these cookies are essential to allow you to navigate, add tickets to your cart, and complete payments securely.

2. Analytical Cookies (Google Analytics)

We use Google Analytics to understand which pages are visited most and to improve our content. These cookies collect data in an aggregate and anonymous form.

3. Consent Management

Upon your first visit, a banner allows you to choose which cookies to activate. You can change your preferences at any time through your browser settings.

6. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data.

  • Request rectification or deletion ("Right to be forgotten").

  • Object to processing for marketing purposes.

  • Request data portability.

  • Lodge a complaint with a supervisory authority (in the UK: ICO - Information Commissioner's Office).

For any requests, please contact me at: caterina_amato@ymail.com.

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